Reports To: Director, Trade Marketing
Travel Required: up to 25%
Why Join Community Coffee?
Community Coffee Company is the #1 family-owned and operated retail coffee brand in America. Rooted in family and tradition, yet always looking to the future, you can expect a fast-paced environment that is both challenging and rewarding. Join us and make your passion your profession!
As the Category Analyst, you will support Sales & Marketing, helping the company advance our business intelligence and analytical capability. Key objectives include achievement of sales, profit and market share goals by applying 4P (Product, Price, Promotion & Placement) principles and best practices. Targeting a highly motivated team player who responds thoughtfully and urgently to growth opportunities and competitive threats. Deliverables will include routine monthly reporting and on demand project work. Expected to participate and add value to internal strategy execution discussions and external customer sales meeting preparation. The position is based at our HQ office location in Baton Rouge, LA.
Function Related Activities/Key Responsibilities
Performs high level, in-depth business analyses using internal (SAP) and syndicated/custom data sources (IRI/Nielsen/Customer Loyalty Data); provides conclusions and recommendations.
Provides Marketing and Sales National Account team with channel, geo market and account specific information & insights support.
Performs routine and ad hoc analysis of baseline and promotional sales results of Community and competition. Identifies product distribution and competitive pricing gaps.
Evaluates and seeks to optimize frequency, type, deal depth, lift, profit and market share effect of promotional activations. Determines and reports what is and isn’t working well, recommends course corrections, informs strategy development and revision.
Identifies opportunities to increase volumes and decrease trade spend to improve ROI of all activities.
Supports account line review presentation development with category & shopper behavior insights. Identifies assortment opportunity gaps. Provides product distribution rationale and planogram layout recommendations.
Builds trusting relationship with customers as coffee category expert through application of fact-based Category Management principles and analytical excellence.
May be requested to perform additional duties as assigned.
Minimum BA/BS/BBA degree in Business Management, Marketing, or Finance; MBA a plus
Combined 2-4 years of experience as a Category Analyst for major CPG manufacturer and/or IRI/Nielsen serving FDMC retail channels
Heavy mining, reporting and providing actionable insights from syndicated and custom databases, including household panel
Knowledge of IRI Unify and shopper loyalty data platforms, including 84.51 Stratum
Word, PowerPoint & Excel proficient, including pivot table and vertical look-up builds
Valid driver’s license
What We’re Looking For
Financial acumen including understanding of profit and loss statements/models
Results-oriented self-starter with strong business acumen and work ethic
Skilled at mining and integrating various data sources to evaluate the business and effectively communicate conclusions
Superb organization, communication and interpersonal skills
Must demonstrate proven ability to provide high quality analysis, insights and recommended actions resulting in sales and market share improvement
Physical Demands/Work Environment
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to do the following:
Frequently required to sit
Occasionally required to stand; walk; use hands to finger, handle or feel objects, tools or controls and reach with hands and arms; and talk or hear
Occasionally lift and/or move up to 25 pounds
Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and the ability to adjust focus
Office Environment: Most of the duties of this position will be perform inside an office environment.The noise level in the work environment is usually quiet.
Field Sales Environment - While performing the duties of this job, the employee occasionally works near moving mechanical parts; in high, precarious places; and in outside weather conditions and is occasionally exposed to fumes or airborne particles; the noise level in the work environment is usually moderate, but may be moderately loud in warehouse areas.
Our People We are a high-performance company with emphasis on teamwork and employee care
Our Integrity We have the courage to always do what is right
Our Customers We have a personal commitment to provide exceptional products, services, and solutions
Our Safety We champion safe behaviors for ourselves, our fellow employees, and our community
Our Brand Everything we do has to be as good as our coffee
- Job Family Marketing
- Job Function Marketing
- Pay Type Salary
- Travel Required Yes
- Travel % 25
- Required Education Bachelor’s Degree
- Baton Rouge, LA, USA