Marketing Coordinator

SUMMARY

The Marketing Specialist will assist in the development, execution and delivery of integrated marketing programs. The Marketing Specialist is a key player in communicating with multiple departments, vendors and strategic partners. This position requires both marketing and writing skills, with a critical eye for branding and graphic design.

RESPONSIBILITIES

• Serve as the primary day-to-day contact for our marketing team as well as coordinate and collaborate between internal departments, and other company outlets.

• Support and help implement marketing initiatives using project management system to manage printed collateral, digital marketing, social media, website promotions, guest communications, etc.

• Prepare materials and format content for graphic designer to execute; arrange printing with vendors; and assemble production material.

• Provide copywriting and proof/editing for various marketing projects including, but not limited to, ads, flyers, brochures, etc.

• Liaison between customer and product marketing team for marketing collateral needs and catalog proofing; works with corporate marketing and categories for image collection, delivery, and supply to customers as needed.

• Prepare presentations as needed.

• Work with marketing team to develop content.

• Assist in coordinating public relations efforts.

• Maintain the various marketing sites, import new data, update records and perform the necessary quality controls.

• Maintain a digital directory of all projects on company server.

• Assist in analyzing data and monthly reporting to track progress.

• Co-ordinate and produce email marketing in support of our current products and categories.

• Help organize and prepare photo shoots for our products.

• Is highly organized to manage a number of ongoing client (internal and external) requests.

• Be able to translate a corporate message, to “on the ground” activities that reflect well and are consistent with our brand standards.

• Displays a can-do attitude.

• Projects positive self-confidence on a continuing basis and is a team player.

• Negotiates and solves difficult and challenging problems on a regular basis.

QUALIFICATIONS

• Bachelor's degree in Marketing or Communications, or a related field preferred.

• One (1) to three (3) years of experience in Marketing, Public Relations, Communications or related field

• Bachelor’s Degree or equivalent work experience preferred

• Proficient in Microsoft Office Suite (Word, Excel, Outlook, and PowerPoint)

• Familiarity working with marketing agencies, print production, and managing content design

• Must be able to speak, read, write and understand the primary language(s) used in the workplace.

• Requires excellent communication skills, both verbal and written.

• Excellent organizational, time-management and interpersonal skills
   
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