Director Marketing

Job Title:                Marketing Director, Plant Based Food & Beverage 

FLSA Status (US): Exempt 

Department:           CPG 

Reports To:            Vice President and Assistant General Manager – Plant Based Food & Beverage

Summary:

The Marketing Director will be responsible for delivering the platform’s financial objectives – top and bottom line - through implementing PBFB’s strategic imperatives to drive short & long term growth. In addition, this person is responsible for defining the platform’s go-to-market strategy and leading the execution of business and customer initiatives through partnership with Sales, R&D, Finance, Operations, and other cross-functional partners.

 
 

Essential Duties and Responsibilities:

• Drive business growth with short and long term ideas & execution

• Deliver platform revenue and gross margin targets, including gap solving when necessary

• Manage channel strategy for retail, food service, and coman to maximize revenue and gross margins

• Partner with sales to prioritize & drive key customer initiatives

• Understand consumer and customer trends across retail and food service; emphasis on plant based space

• Responsible for effectively forecasting and working with demand and supply planning through the S&OP process

• Prioritize product/customer requirements and capacity needs with Sales, R&D and Operations

• Lead financial analysis to communicate business drivers and inform decision making

• Support strategic planning process and annual operating plan development

• Anticipate future business needs and gain alignment with senior leadership and cross-functional partners

• Accountability for cross functional commercialization activities; partnering with Regulatory, R&D, Finance, Sales, Operations and other cross-functional teams to execute projects through the plants into market

• Coach and develop team and cross-functional partners to retain and develop talent

Supervisory Responsibilities:

•  Marketing Managers

• Commercialization Managers

• Graphics Team

Qualifications:

• Minimum of eight years of General Management, Marketing, and/or Product Management combined relevant experience. Manufacturing, Food/Ag, CPG, a plus.

• Strong Business Acumen with a proven track record of delivering revenue and profit growth

• Strong project management skills

• Solid understanding of Food and Manufacturing

• Excellent communication skills

• Ability to be customer facing

• Excellent analytical skills

• Strong initiative and desire to achieve results

• Consumer-centric thinker – superior understanding of Sales and Consumer Insights

• Strong Leadership Potential – critical that the candidate can assume additional responsibilities in the future which may include assignment scope expansion and promotion within the organization

• Strategic Thinking & Problem Solving –Considers various points of data and points of view collected from others and considers both short and long-term impact of actions

• Understanding of the role Private Brands plays with customers and consumers

• Management Skills – demonstrable experience rallying a team behind initiatives and ensuring that all details are diligently managed from ideation to commercialization

• Adaptability & Flexibility – Can change plans in the moment and make tactical adjustments appropriately

• Strong sense of urgency and an entrepreneurial mindset

• Remains calm and confident even in stressful situations

• Ability to make sound decisions with imperfect information

• Ability to work effectively in a small team environment with shared cross functional resources

• Up to 25% travel required

Education:

Bachelor's degree in Marketing or Business;MBA or Master’s Degree preferred

Experience:

• Minimum of eight years of General Management, Marketing, and/or Product Management combined relevant experience. Manufacturing, Food/Ag, CPG, Retail Food, a plus.

• Must have at least 5 years of experience within the marketing field in the consumer packaged goods and/or a related industry (grocery, foodservice, food/ingredients manufacturing, food/ingredients distribution)

Travel Requirements:

25% plus travel required

Work Environment/Physical Demands:

Approximately 90% of work is performed in an office environment and 10% outside of office in a manufacturing setting

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.