Category Insights Manager-Kroger

Cincinnati, OH, USA Req #328
Tuesday, November 17, 2020
At The Wine Group we are passionate about our people, our future and our wine. We are America’s second largest wine producer by volume with over 1,200 employees globally across 12 locations in California, New York and Australia. We are proud to be responsible for many of America’s most beloved wine brands, including Cupcake, Franzia, Chloe, Concannon, Benziger, Imagery, AVA Grace, 7 Deadly and more. We are dedicated to our culture built on values like entrepreneurialism, innovation, social responsibility and stewardship. To learn about us and our career opportunities, check us out at and then come join the exciting journey at The Wine Group.


The Kroger Category Insights Manager will be a customer facing role who will be responsible for delivering fact-based, insight-led opportunities accompanied with actionable, quantifiable solutions to drive growth for the category, Kroger and The Wine Group.

The Kroger Category Insights Manager should be a thought leader with the capability to translate consumer and data trends into value-creating business solutions around assortment, joint planning, and programs through the utilization of a broad range of resources and tools

This person should possess a passion for results, bias for action, and strength in communication.


  • Develop positive relationships with the retailer, building the trust and credibility which will earn The Wine Group a greater share of mind

  • Develop business acumen with the division category managers

  • Continually evaluate & monitor programming effectiveness and ROI. Provide analysis & opportunities with actionable recommendations

  • Continually evaluate and monitor assortment. Provide analysis & opportunities with actionable recommendations

  • Identify business growth opportunities and deliver solutions benefiting both Kroger and The Wine Group

  • Help build ecommerce strategies as Kroger's continues to evolve and the shoppers continue to migrate to digital purchasing

  • Champion Kroger shopper card insights throughout The Wine Group organization for use with Brand, Marketing, Analytic teams and Trade development

  • Ad Hoc and Ongoing Data Management, Reporting and Presentation Building

  • Be proficient in customer point of sale (IRI), Syndicated data (Market Measures & ACNielsen), loyalty data (84.51)

  • Have an understanding of space planning JDA software


  • 5+ years of CPG Account and/or Category Management

  • 5+ years of business analytics leveraging syndicated data resources (i.e. IRI, AC Nielsen, Scan, Panel, Spectra, etc.)

  • 3+ years of business analytics leveraging shopper card data sources (i.e. 84.51/Stratum)

  • Highly proficient in MS Office applications (i.e. Excel & PowerPoint)

  • Willingness to travel (up to 10% of time)

  • Bachelor’s degree

Preferred Qualifications

  • 3+ years of experience in Category Management / Shopper Insights

  • Strong analytical experience from situation assessment through solution with tangible results

  • Advanced Microsoft Office skills and experience, including “Storytelling” capability within PowerPoint which has compelled customer decision making and action

  • Space management tool experience (i.e. JDA)

  • Forward-looking, creative and strategic thinking ability

  • Embrace and demonstrate The Wine Group’s Values: Long-Term Sustainable Value Creation, Relentlessly Entrepreneurial, Empowered People, and Responsible & Trustworthy


  • Ability to perform repetitious lifting of weights up to 50 lbs. for substantial lengths of time throughout the shift, as well as tasks requiring bending, stooping, standing, and twisting.

At The Wine Group, we are proud to be an equal opportunity employer and we are committed to an environment of mutual respect, diversity and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.


Other details

  • Job Family General Sales
  • Job Function Sales
  • Pay Type Salary
  • Cincinnati, OH, USA